Lacrosse apparel inspired by the women’s game.
WeLuvLax brings together the finesse, power, beauty, and toughness of women’s lacrosse with a clean, feminine, lifestyle-driven look.
First drop favorites
Signature Hoodie
Full front logo in the signature cream and pink colorway.
Chest Logo Hoodie
A more understated everyday version with left chest placement.
Pastel Green Hoodie
Soft color, clean logo, and a strong preppy tournament-weekend feel.
Carolina Blue Hoodie
A bright, clean alternate color that still feels true to the brand.
Available in other colors
The launch palette stays rooted in the cream signature piece while adding a few soft and bold alternates.
Pastel Green
Fresh, soft, and one of the strongest secondary color options for the line.
Brown
A darker option that adds depth while still letting the pink logo stand out.
Carolina Blue
A classic lacrosse-adjacent shade that feels clean, athletic, and wearable.
Built by a lacrosse dad. Inspired by the women’s game.
WeLuvLax comes from a real lacrosse family lifestyle — years of coaching, club ball, tournament travel, and living the rhythm of the game with my two daughters.
This brand grew out of love for the women’s side of the sport.
As a dad of two daughters who played lacrosse, I coached them through eighth grade, watched both of them compete in club, and spent years traveling to tournaments all over the country. Lacrosse was not just a sport for our family. It was our lifestyle.
What always stood out to me about the women’s game was the balance of finesse and power. There is beauty in the skill, speed, and control, but also real toughness in the athletes who play it. To me, that combination truly reflects the warriors on the field.
Because I only had daughters, that became my connection to the sport and the lens through which I came to love the game. When my youngest went off to college, there was a real void. WeLuvLax became a way to keep that connection alive and turn that love of the game into something lasting.
Follow the next chapter of WeLuvLax.
This started as a family lifestyle built around the game. Now it is becoming a brand built from that same love of lacrosse.